The Jordan Effect: How His Success on and off the Court Led to Billionaire Status

Michael Jordan became a phenomenon and media icon during his NBA and Chicago Bulls years. Jordan participated in the 4 NBA Finals with the highest viewership in history, averaging 29 million viewers per game in Jordan, then, with Jordan’s retirement. In basketball, the viewership of the NBA Finals dropped by 45% and since then, there hasn’t been a single figure that has surpassed Michael Jordan’s peak.cach-ma-micheal-jordan-tro-thanh-van-dong-vien-giau-co-nhat-the-gioi

And in recent times,Michael Jordan has returned to fans in a 10-episode documentary series that airs on the weekly ESPN sports channel, following Michael Jordan and his teammates in Chicago. Bulls in their final season entitled The Last Dance. And to celebrate the release of The Last Dance, Forbes magazine summarized the process by which Michael Jordan became the richest athlete in the world.


While most of the world’s billionaires have lost their fortune in the past 12 months, Michael Jordan, on the other hand, has given himself $300 million, thanks to Charlotte’s immense value. Hornets, the brand he owns 70%, along with $175 million in profits from the Nike brand, the brand that has been with Michael Jordan and his image for nearly 50 years.

According to Forbes’ list of the world’s richest billionaires, Michael Jordan ranks 1001 with a net worth of $2.1 billion, Jordan has joined this billion-dollar club since 2014, the athlete Behind Jordan is Tiger Woods with $800 million.


Jordan’s previous earnings have declined since he retired from his career and left the Chicago Bulls, but over the past two decades, Jordan’s earnings have skyrocketed in profits. from selling Nike and Jordan Brand sportswear and footwear products.


In total, Michael Jordan personally pocketed $94 million for his 13 seasons with the Chicago Bulls and two years with the Washington Wizards shirt, he also has an additional $ 2 million that the Bulls paid for Jordan. took a break from the 93-94 NBA season and played in a baseball league.


It was his years playing in the NBA that made Michael Jordan famous, but it was the sponsors that made Jordan rich. Over the past four decades, Jordan has earned himself nearly $1.7 billion by shaking hands and collaborating with brands like McDonald’s, Coca-Cola, Chevrolet and a host of others, and certainly not. no mention of Nike and Jordan Brand.


The Swoosh has always been and will always be the biggest and best sponsor Jordan has ever had. In a five-year contract with Nike starting in 1984 worth $500,000 (US$1.2 million in the present) plus commissions, the final year total Jordan received was $130 million, 4 times larger than the contract of Lebron James, who has the 2nd largest contract with the same brand in history.


Nike almost turned Jordan Brand into an independent brand worth $3.1 billion in 2019, up more than 10% from the year before. Even, despite the raging of the Covid-19 pandemic, the brand’s sales still grew strongly.


And by the time Nike launched the Air Jordan 34 line in September, with the extensive promotion of NBA stars such as Zion Williamson, Jason Tatum or Rui Hachimura, Nike had accounted for 86% of the market. performance basketball shoes in the US in 2019.


All of Jordan’s millions of dollars in profits from the release of The Last Dance, will be used to donate to charities, including the nonprofit Friends of the Children to support the group’s national expansion as well as operations in Charlotte and Chicago, as well as other beneficiaries.

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